For ROCA USA’s new campaign Interior Designers Kate Balfour and Sara Cecil camped out at the AA-designed Platform Complex to help kick off the Los Angeles leg of ROCA’s storytelling journey.
In keeping with the theme of “What is Design”, Kate and Sara discuss why they create places for connection and how they approach the delicate balance between trendy and timeless.
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“People are drawn to spaces that are well designed. They might not realize it’s the design of the place that makes them feel so good but at the end of the day, it really matters.” -Kate Balfour, Senior Interior Designer, AA.
“When we’re designing in California, being able to bring the local flavor into the aesthetic is really important.” -Sara Cecil, Interior Designer, AA.
