Branded Details for a Sports Marketer
Octagon is a global sports marketing and talent representation agency. Their new Atlanta office needed to reflect their athletic industry and evoke a fun-loving office environment. For our designers, branding goes beyond a logo and a handful of colors – it is an experience that must be felt immediately upon entering a space. Materials found in sporting venues and equipment such as rich leathers, metal mesh, and glossy wood were used throughout the office to brand the space without being too literal.
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The office entrance is illuminated with stadium style lighting. Minimal furnishings support a dry erasable wall graphic and industrial concrete flooring.
The break room features large scale graphics and bar seating to suggest the feeling of box seats at a stadium. A metal mesh inset compliments dark wood on the kitchen island, accented with dark leather stools and mixed material pendant lighting. Extra storage doubles as seating along the narrow hallway.
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Coat closets and storage were designed to be reminiscent of a sports locker with the same metal mesh inset seen in the kitchen.
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An Xbox gaming area is framed with acoustical felt that was custom ordered in Octagon’s signature red color. A dry erase board spans across the entire wall for notes and scoreboards. Brown grained leather and notable stitching mimics the look and feel of a football.
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